AI 15.05.2026
AI at work: value, risks, and clear judgment
AI can speed up research, drafts, analysis, and routine work. But it is a tool, not a cure-all. Without a clear goal and review, it can create noise.
Process 11.03.2026
Discovery without needless complexity
A strong project starts with clarity: who the site is for, which action matters to the business, and what must not be lost at launch.
Design 11.03.2026
Design that helps people choose
When a page is clear, decisions become easier. Design should remove extra questions, not add visual noise.
Automation 11.03.2026